Category Archives: Company News

Whole Foods Tribal Bazaar

At Jeff’s Naturals, we spend a lot of time traveling to meet with natural foods retailers and members of their team. It’s always a pleasure to be a part of events where we can introduce our unique products to new people!

We recently had the pleasure of attending the Whole Foods Tribal Bazaar in the port city of Richmond, CA.  This special event gives Whole Foods employees a chance to sample and learn more about the natural brands sold in their stores.  This results in more knowledgeable store employees and the ability to assist their customers even more.

The event was resounding success and we thoroughly enjoyed meeting lots of new faces while distributing samples of our peppers and olives sold in their stores. We greatly appreciate the opportunity to meet with so many wonderful Whole Foods team members and answer their questions!

Needless to say, we had lots of fun making new friends and checking out some of the other vendors on the floor along with some fun sites.  In addition to mouth watering food and drink samples, we were wowed by all of the natural wellness vendors and exciting entertainment from roaming dancers and contortionists!  Here are some of the fun snapshots we took of the event:

Enjoying the shade
Taking a break from the local food vendors who were serving up complimentary goodies. The vendors served everything from Tamales to Malaysian food….Coffee, Ice cream and more!  Check out how huge the sign is!
Enjoying a little bistro dining. Smells like heaven here. Or is that sausage?
Rosie The Riveter Museum was adjacent to the pavilion where our event was taking place!  This is a wonderful place to learn more about life in the United States  during WWII and the important role women played during this time. Those are Whole Foods team members sending smiles!

Announcing the “Bring Jeff’s Naturals to Your Favorite Natural Foods Store Challenge”

Photo Source: Vegetarian Mama
Photo Source: Vegetarian Mama

Ask anyone who has ever tried Jeff’s Naturals and they will probably tell you there is something remarkably different about our olives, peppers, and other specialty items.

What is it that sets us apart?

Maybe it’s because we have close ties to our local growers in California and abroad in the Mediterranean which enables us to offer fresh ingredients reminiscent of what you would find in your own backyard garden.

Perhaps it is our commitment to only using ingredients that are certified non-GMO, gluten free and vegan. Unlike many other companies, we do not add preservatives, additives, sulfites, artificial colors or flavors…..and you can taste the difference.

Jeff's NaturalsWould you like to see more of our products in your local natural foods store? Here is how you can help:

  • Ask your store manager for a specific Jeff’s Naturals product you’ve been wanting to try- click here to see all of our products.
  • Once the product appears on the shelf, take a photo and post it on our Facebook page before July 1, 2014.  If you don’t use Facebook you can always send it to . Please include the name of the store.
  • In return, we will send you a special thank you gift….Everyone wins!

There is something about our brand that makes it worthwhile to find us in your favorite natural foods store. Here are just a few examples of some people who have tried us and agree!

The Double Chin Diary ExpoWest Recap
“….Castlevetrano olives from Jeff’s Naturals….These things are buttery, nutty, rich and delicious! ”

Jeff’s Naturals Review – #glutenfree @jeffsnaturals
“I was amazed at the taste of the bell pepper strips!…. Our local Whole Foods has recently started to carry many of the products so we’ve also bought several more products on our own! They are our product of choice when it comes to olives and pepper varieties and more!…As you can imagine, we’ve made countless recipes from these products! We have also eaten many of them right from the jar!”

Jeff’s Naturals Greek Peperoncini, who knew the greeks were so peppery
“Jeff’s Naturals are not only crisp and sweet, but literally bursting with flavor. Keeping in line with the greek theme, these would be fantastic in a greek salad with cucumber, tomatoes, kalamata olives and feta. Whisk together a simple vinaigrette of evoo, red wine vinegar, dried oregano, s&p, and a little honey. The sweet and savory dressing will perfectly compliment the tangy zest of the peppers.”

The Joy of Jeff’s Peppers
“The 12-ounce jars of Roasted Red Bell Pepper Strips are ideal in any dish (i.e. pasta, pizza, hummus, sauces) that calls for roasted red peppers, and on sandwiches or a panini. With only 1 gram of sugar, 5 grams of sodium, and no fat, the red pepper slices add flavor to dishes without sugar, sodium, or fat….Jeff’s Naturals Whole Golden Greek Peperoncini and Sliced Golden Greek Peperoncini are delicious in salads and antipasto dishes….Tamed Jalapeno Peppers have the flavor of a pepper without the overabundance of heat that comes with eating a traditional jalapeno pepper. Delicious in Tex-Mex dishes, on pizza, and in salads, Tamed Jalapeno Peppers will make those who shy away from the jalapeno reconsider their decision…..Sliced Hot Cherry Peppers are colorful (red and green) and slightly spicy with a hint of sweetness making them a favorite in relishes, sandwich toppers, pizza, and more.”

Olive YOU – Product Review
“I discovered my now beloved castelvetrano olives. They are amazing. Buttery bliss, encapsulating the perfectly salted brine of a juicy bite size orb, they are now a daily delight and a must in my dinner routine….Jeff’s Naturals has been discovered and has fulfilled my OLIVE needs.”

We are asking for your help!  Please spread the word about the  “Bring Jeff’s Naturals to Your Favorite Natural Foods Store Challenge”!


Jeff’s Naturals Celebrates 2 Year Anniversary by Launching New Products!

Diced-Jalepenos_AntipastoIt’s been a great year for Jeff’s Naturals! We were elated to learn that we are now the #1 olive brand in the natural channel*­ and the #2 brand in peppers!

How did we celebrate?

Well, we threw one heck of a cocktail party at Natural Products Expo West earlier this month, but we are also celebrating by introducing TWO new products to our line of all natural pantry staples.

Meet the newest members of the Jeff’s Naturals family:

Spicy Italian Olive Antipasto
Need an instant appetizer? Our new Spicy Italian Olive Antipasto is perfect for snacking! This colorful combination of large green olives, tangy peperoncini, rich red bell peppers and fresh, savory garlic is sure to be a hit at your next party, on a salad, or on the go! This new addition is a “must-have” for any antipasto platter.

Diced Tamed Jalapeño Peppers
To say that our fans rave about our Sliced Tamed Jalapeños would be an understatement!  Due to popular demand, we are happy to introduce our Diced Tamed Jalapeño Peppers! Use them on sandwiches, nachos, pizzas, omelets and dips like this Supreme Artichoke Dip for a bit of “zing” without the burn!

These yummy hybrid peppers were created exclusively for us by horticulturists at Texas A&M University by combining traditional jalapeño peppers with bell peppers to create a proprietary “harmless” jalapeño. The result?  A pleasant pepper flavor with much less heat. Our peppers are sourced in California and packed within 24-hours of harvest so you can enjoy the freshest taste possible!

Like all of our products, these two new additions are all natural and contain no sulfites or artificial anything. ­Just fresh, clean ingredients and remarkable taste. The Spicy Italian Olive Antipasto and Diced Tamed Jalapeño Peppers are also certified Non-GMO, Vegan and Gluten Free. Click here to learn more about our certifications!

Got questions? Feel free to post them on our Facebook page, we are always checking! You can also email your questions to . Be sure to ask your favorite natural foods store about these new products so you can try them for yourself!

*SPINSscan data ending July 2013

Highlights from Natural Products Expo West

Natural Products Expo
The Jeff’s Naturals team were all smiles at Natural Products Expo West last weekend!

A record breaking crowd of 67,000 people, including our team,  gathered in Anaheim CA last weekend to hear, see and taste the very latest and greatest in the natural products industry at the Natural Products Expo West, the world’s largest natural products trade-show!

It was fun to see old friends and meet lots of new faces as we introduced our line of all natural pantry staples.  We joined almost 3,000 other exhibitors for three days of presentations, meetings and samplings.

It was quite noticeable this year that the non-GMO movement is really taking hold and influencing the food choices consumers make, and we are proud to be among the exhibitors that are non-GMO certified.  Jeff’s Naturals had an extremely successful showing at the expo, in fact, people flocked to our booth just to sample our products!  Nice to see so many olive and pepper lovers out there!

One of our highlights of course was our very popular Bloody Mary Bar we co-hosted with Lakewood Juice with generous support from  Tillen Farms on Saturday.

Guests who stopped by our booth were treated to a yummy Bloody Mary made with Lakewood Organic Super Veggie Juice and garnished  Tillen Farms Gourmet Green BeansAsparagus and an assortment of our stuffed olives including Blue Cheese Stuffed OlivesFeta Cheese Stuffed OlivesGarlic Stuffed Olives or Jalapeño Stuffed Olives.

Needless to say, our cocktail party was a big hit.  A big thanks goes out to Lakewood Juice and Tillen Farms  for working with us!  What fun we had!



Our executive chef made a very delicious appetizer with our BRAND NEW Diced Tamed Jalapeno Peppers to go with the cocktails, stay tuned for the recipe!  If you missed it, click here for our “dern good Bloody Mary” recipe so you can enjoy one for yourself!!

Join Us for a “Bloody Mary Mixer” at Natural Products Expo West 2014!

Natural Products Expo West 2014 Bloody Mary Mixer

We are packing our bags and headed to Anaheim CA for Natural Products Expo West March 7-9, 2014! The event is the world’s largest tradeshow for the natural products industry and will bring together 60,000+ members of the natural products community inside the Anaheim Convention Center!

This year, we are taking things up a notch and will be joining Lakewood Juice to host a yummy Bloody Mary Bar on Saturday, March 8th from noon to 2PM at Booth #2997 in Hall C !

Bloody Marys are great, but they are even better with Jeff’s Naturals olives as garnishes, so we will be featuring our hugely popular Blue Cheese Stuffed Olives, Feta Cheese Stuffed Olives, Garlic Stuffed Olives and our Jalapeño Stuffed Olives.  Combine these with Lakewood Organic Super Veggie Juice, Tillen Farms Gourmet Green Beans and Asparagus as cocktail stirrers, and a handful of other ingredients (see recipe below) and you have yourself a tasty cocktail!!

Our executive chef, Natalie, will also be serving a delightful appetizer made with our BRAND NEW Diced Tamed Jalapeno Peppers (you’ll be among the first to try them)! So, if you are planning on attending this exciting convention, be sure to stop by Booth #2997 in Hall C to say hello.

If you can’t make it this year, don’t worry.  We have provided our secret recipe (not a secret anymore!) for a “dern good Bloody Mary” so you can taste for yourself!!  Enjoy!

Dern Good Bloody Mary